Chevrolet
Stars & Steel
A launch microsite for a limited-edition, flag-inspired vehicle collection built around America's 250th anniversary. We designed and built a high-impact landing experience with a five-model lineup, package storytelling, and an email reservation flow built to capture demand before units are available.
A Limited Collection Needs a Launch, Not a Page.
The Stars & Steel collection pairs five iconic American vehicles with flag-inspired design and a hard cap on production. A launch like that needs a site that feels as premium and patriotic as the product itself.
With production still ahead, the primary job was demand capture: tell the story, showcase the lineup, and build a reservation list of the right buyers before allocation opens.
Cinematic Design. One Clear Action.
We built a bold, full-bleed landing experience: a cinematic hero, a scrollable five-model lineup, package detail sections, and a cause-driven giving-back story, all in one cohesive design language drawn from the American flag.
Every section drives toward a single action, get notified and reserve, so the campaign converts attention into a warm list. Disclaimers and trademarks are handled cleanly throughout.
A Launch Platform, Start to Finish.
Story, lineup, and lead capture in one high-impact experience built to convert.
A full-bleed, patriotic design language drawn from the flag carries through hero, lineup, and package sections for a premium launch feel.
Corvette, Silverado 1500, Silverado HD, Silverado EV, and Colorado each get a detail section with specs, packages, and limited-production notes.
A get-notified and reserve flow turns campaign traffic into a warm list of interested buyers before production and allocation begin.
Demand, Captured Before Launch.
The collection gets a launch platform that matches the product: bold, premium, and built to convert. Instead of waiting for units to arrive, the campaign builds an audience and a reservation list from day one, with a cause tie-in that gives buyers one more reason to act.
Launching
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