Wisconsin Rapids GMC
A Wheelers dealership built on honesty since 1964 needed a website that sells the no-commission difference and moves shoppers straight toward inventory, trade values, and service. We built a conversion-focused GMC site around exactly that.
A 60-Year Reputation, Built for the Web.
The Wheeler family has served Central Wisconsin since 1964 with a promise most dealers can't make: no commission sales, no pressure, honest deals. That difference is the whole brand. The site had to lead with it.
Car shoppers start online. They want inventory, a trade value, and financing answers before they ever call. The site needed to hand them those actions immediately and route them to the right next step.
Trust Up Front. Actions Everywhere.
We led with the Wheelers difference and put the four things buyers want right at the top: shop new GMC inventory, value a trade, apply for financing, and schedule service.
Below that, the full GMC lineup gets its own research space, the service and parts departments are clearly mapped, and local SEO structure ties the store to the broader six-rooftop group so it ranks where Central Wisconsin shops.
A Dealership Site That Actually Converts.
Built around the decisions a buyer makes, not the org chart of a dealership.
Shop inventory, value your trade, apply for financing, and schedule service are front and center, so every visit has a clear next step.
Sierra 1500, Sierra HD, Sierra EV, Yukon, Acadia, and Terrain each get research space that feeds shoppers into live inventory.
Schema markup, consistent location data, and a structure tied to the six-rooftop group help the store rank across Central Wisconsin.
Honest Deals, Now Easy to Find.
The store gets a modern, fast, conversion-focused site that leads with the Wheelers difference and turns online shoppers into inventory views, trade valuations, and service appointments, all tied into the wider dealer group for local search strength.
Want a Site
Like This One?
Book a discovery call and we'll show you exactly what a TriMedia website could do for your business. No pitch deck, no obligation.
Back to Website Portfolio